Privacy Policy

Capital Ford Lincoln of Wilmington’s Pledge Regarding the Responsible Use and Protection of Customer Information

At Capital Ford Lincoln of Wilmington we respect the confidentiality of your personal information, and it is our ongoing responsibility to ensure that it is protected. We are providing you with this notice to inform you of how Capital Ford Lincoln of Wilmington responsibly uses and safeguards your nonpublic personal information. By "nonpublic personal information" we mean personally identifiable information that has not been obtained from a public source. Some examples of this are your social security number or the name of your employer. We encourage you to read this notice and to call, visit or email us if you have any questions. You may "opt-out" of receiving any future communications from us at anytime simply by using the "opt-out" feature or contacting the dealership directly.

The following is our continuing commitment to the responsible use and protection of your confidential information:
a) Protection of Confidential Information:

We will safeguard, according to prudent security standards, the confidentiality of all nonpublic personal information you provide for us.

b) Collection, Use and Retention of Confidential Information:

Capital Ford Lincoln of Wilmington limits the collection, use and retention of confidential information to what we believe is necessary to administer our business, to provide you with exceptional quality service, to comply with regulatory retention of information, and to make available to you other promotions, services, and opportunities that may be of benefit or interest to you. For example, your information may be used to evaluate your eligibility for a loan or other services.

c) Information Collection:

We may collect:
Information we receive from you on applications and forms, or other information that you provide for us - for example: your income or where you work;
Information you voluntarily submit for example, your phone number, your e-mail address;
Information about your transactions with our affiliates, others or us.
Information we receive from a consumer-reporting agency, such as your creditworthiness, your employment verification, etc.

d) Security Procedures to Protect Confidential Information:

A fundamental element of safeguarding your confidential information is to provide protection against unauthorized access or use of this information. We restrict access to nonpublic information about you to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards that comply with federal regulations to guard your non-public information.

e) Sharing Information with Third Parties Outside of Capital Ford Lincoln of Wilmington:

We may be required to or may share some or all of the information that we collect about you, as permitted by law, for the following purposes:
to third parties to process or service a financial transaction that you requested or authorized
to insurance companies who underwrite your vehicle
to state registration agencies, our regulators and auditors
to consumer reporting agencies
to vehicle manufacturer
to third parties that assist us in marketing our accounts and service
to third parties that provide support for services for our products, such as companies that service our mailings.
to respond to a subpoena, court order or judicial process.

Information Voluntarily Provided
Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see Choice/Opt-Out Policy). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.